University Communications & Marketing

University Communications and Marketing (UCM) tells the 51³Ô¹ÏÍø story with purpose and consistency. We promote the university to prospective students, alumni and the broader community through strategic messaging, creative services and digital engagement, ensuring every communication reflects our mission, values and bold identity. 

Bold. Authentic.
Unmistakably 51³Ô¹ÏÍø.

From a bold act of courage to a university on the rise, UNC Pembroke continues to open doors, strengthen communities and inspire students to go beyond.

Explore our brand story and see how tradition and progress come together at 51³Ô¹ÏÍø.

 

 

Our Brand Story

51³Ô¹ÏÍø Banners on campus that read "Beyond Discovery"

 

What We Do

Through strategic media outreach and community engagement, UCM works to share 51³Ô¹Ï꿉۪s story, foster positive relationships and amplify the university’s message across all platforms.

In addition, UCM:

  • manages licensing program
  • manages media relationships
  • maintains 51³Ô¹ÏÍø's online presence, including social media
  • provides news and photo coverage of campus events
  • creates all marketing and brand assets
  • develops university videos
  • manages emergency communications
  • develops and coordinates advertising
  • ensures brand development and compliance
  • provides cultural and educational opportunities through the 
    Givens Performing Arts Center (GPAC)
students in front of BraveNation banner UNC Pembroke campus

Marketing & Advertising

UCM strategically manages all university-wide advertising efforts. Led by the Vice Chancellor for Communications and Marketing, the team develops and implements an annual advertising plan designed to elevate the university’s visibility and attract prospective students.

In addition to traditional advertising, UCM oversees various social media and digital marketing initiatives to ensure consistent and compelling messaging.

To maintain brand integrity and ensure alignment with university standards, all advertisements and promotional materials — regardless of origin — must be reviewed and approved by the Vice Chancellor for Communications and Marketing or the director of communications before publication.

Digital advertisement 51³Ô¹ÏÍø

 

Resources

Brand Guidelines

The strength of the UNC Pembroke brand grows when we speak with one voice and present a consistent visual identity. By providing departments with standardized language and design resources, we empower them to represent the university with clarity and confidence. This unified approach is essential to our shared goal of effective, impactful communication. View Style Guide

Students in 51³Ô¹ÏÍø clothes

Graphic Design

Our team of graphic design professionals develops impactful visual assets that reinforce the 51³Ô¹ÏÍø brand — from official logos to a wide range of marketing materials. Their creativity and expertise ensure consistency with the university’s strategic communication goals, helping to build a strong, recognizable visual identity. This work enhances engagement with students, the community and stakeholders across all audiences. 

Internal clients in need of services should submit a universal request form found in . 

graphic design students with wall

Social Media

51³Ô¹ÏÍø utilizes a range of social media platforms as dynamic tools to highlight campus life, academic excellence and our vibrant university community. Through engaging content, compelling visuals and timely updates, we aim to foster connection with prospective students — offering a sense of belonging and a window into the unique experiences and opportunities available at 51³Ô¹ÏÍø.

    

social media

UNC Pembroke has partnered with Affinity Licensing to license the university’s marks (logos and seal) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between 51³Ô¹ÏÍø, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university’s marks promotes and protects the image of the university while fulfilling the needs of consumers.

UCM manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official 51³Ô¹ÏÍø logos, the first step is to become a licensed vendor through our program's manager. Campus departments must use a licensed vendor for any items ordered that incorporate 51³Ô¹ÏÍø trademarks (excluding printed material). 

Get Licensed

Any person, business or organization interested in producing items bearing the university's trademarks must first obtain a license through .

As always, state purchasing policies must be followed.

branded 51³Ô¹ÏÍø materials

51³Ô¹ÏÍø is a public institution that frequently captures photographs and videos of campus life, including events, ceremonies and daily activities, to support and promote its mission.

By visiting, enrolling in or working at 51³Ô¹ÏÍø, and by being present in public areas on campus, you grant the university — and those authorized by it — the right to use and reproduce any images or recordings taken of you during your time on campus. This usage may occur without compensation.

All photographs and video files are the exclusive property of the university.


For media inquiries and credentialed members of the media who wish to be added to our distribution list, please email mark.locklear@uncp.edu.

Members of the media who would like to receive notice of public meetings should file a written request for such and send to the following:

51³Ô¹ÏÍø
Attn: Mark Locklear, Public Communications Specialist
P.O. Box 1510
Pembroke, NC 28372

For the latest news and events: University Newswire

UCM leads the design and oversight of the university’s public-facing website, uncp.edu. This includes managing the content management system and site search platform, campus map, consulting on information architecture and user experience, developing custom web solutions as needed and approving all submitted changes to content on the site. 

Having trouble with the website? Email web@uncp.edu.

computer screen featuring uncp.edu

Brand Guidelines

The strength of the UNC Pembroke brand grows when we speak with one voice and present a consistent visual identity. By providing departments with standardized language and design resources, we empower them to represent the university with clarity and confidence. This unified approach is essential to our shared goal of effective, impactful communication. View Style Guide

Students in 51³Ô¹ÏÍø clothes

Graphic Design

Our team of graphic design professionals develops impactful visual assets that reinforce the 51³Ô¹ÏÍø brand — from official logos to a wide range of marketing materials. Their creativity and expertise ensure consistency with the university’s strategic communication goals, helping to build a strong, recognizable visual identity. This work enhances engagement with students, the community and stakeholders across all audiences. 

Internal clients in need of services should submit a universal request form found in . 

graphic design students with wall

Social Media

51³Ô¹ÏÍø utilizes a range of social media platforms as dynamic tools to highlight campus life, academic excellence and our vibrant university community. Through engaging content, compelling visuals and timely updates, we aim to foster connection with prospective students — offering a sense of belonging and a window into the unique experiences and opportunities available at 51³Ô¹ÏÍø.

    

social media

UNC Pembroke has partnered with Affinity Licensing to license the university’s marks (logos and seal) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between 51³Ô¹ÏÍø, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university’s marks promotes and protects the image of the university while fulfilling the needs of consumers.

UCM manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official 51³Ô¹ÏÍø logos, the first step is to become a licensed vendor through our program's manager. Campus departments must use a licensed vendor for any items ordered that incorporate 51³Ô¹ÏÍø trademarks (excluding printed material). 

Get Licensed

Any person, business or organization interested in producing items bearing the university's trademarks must first obtain a license through .

As always, state purchasing policies must be followed.

branded 51³Ô¹ÏÍø materials

51³Ô¹ÏÍø is a public institution that frequently captures photographs and videos of campus life, including events, ceremonies and daily activities, to support and promote its mission.

By visiting, enrolling in or working at 51³Ô¹ÏÍø, and by being present in public areas on campus, you grant the university — and those authorized by it — the right to use and reproduce any images or recordings taken of you during your time on campus. This usage may occur without compensation.

All photographs and video files are the exclusive property of the university.


For media inquiries and credentialed members of the media who wish to be added to our distribution list, please email mark.locklear@uncp.edu.

Members of the media who would like to receive notice of public meetings should file a written request for such and send to the following:

51³Ô¹ÏÍø
Attn: Mark Locklear, Public Communications Specialist
P.O. Box 1510
Pembroke, NC 28372

For the latest news and events: University Newswire

UCM leads the design and oversight of the university’s public-facing website, uncp.edu. This includes managing the content management system and site search platform, campus map, consulting on information architecture and user experience, developing custom web solutions as needed and approving all submitted changes to content on the site. 

Having trouble with the website? Email web@uncp.edu.

computer screen featuring uncp.edu

 

 

Submit a News Tip

Got a story idea, news tip or achievement to share?

We want to hear from you! UCM loves to hear about the accomplishments of our amazing students, faculty, staff and alumni. We take pride in celebrating the achievements of BraveNation! We invite you to email us at newstips@uncp.edu. Please be sure to include your contact information.

Meet Our Staff

Dena Bolles, headshot

Dena Bolles

Assistant Director of University Communications and Marketing


910.775.4042
headshot of Lawanda Chavis

Lawanda Chavis

Administrative Support Associate


910.521.6533
Adrielle Cooper, headshot

Adrielle Cooper

Communications and Marketing Manager for Academic Affairs


910.775.4708
Shaylee Falder, headshot

Shaylee Falder

Creative Services Specialist


910.775.4721
Taner Jacobs, headshot

Taner Jacobs

Digital and Social Media Manager


910.775.4703
Chad Locklear, headshot

Chad Locklear

Director of Advancement Public Relations and Marketing/Public Communications


910.521.6634
Mark Locklear, headshot

Mark Locklear

Information and Communication Specialist


910.521.6351
Jennifer McCarrel, headshot

Jennifer McCarrel

Vice Chancellor, Communications and Marketing


901.521.6863
All Faculty & Staff