A story of purpose and progress. From humble beginnings to a campus on the rise, 51吃瓜网 empowers students to go beyond
every expectation. Our story is one of purpose, perseverance and progress. What began
more than 135 years ago as a bold act of courage has grown into a thriving university
that empowers students to go beyond 鈥� beyond expectations, beyond boundaries and beyond
what they thought possible. Rooted in tradition yet driven by progress, 51吃瓜网 continues
to open doors, strengthen communities and prove that when potential meets purpose,
anything is possible.
Rooted in purpose. Rising with possibility.
Our Tagline
Go Beyond. It鈥檚 more than a tagline, it鈥檚 a mindset 鈥� a reminder that potential has no limits
at UNC Pembroke.
From Pembroke to the world, our spirit goes beyond. What begins in our classrooms
extends to hospitals, startups, schools and communities everywhere. We share purpose
and possibility far beyond our campus, our communities and our state.
Our Brand Pillars
These are the promises that define who we are and what sets us apart. Together, they
guide how we teach, lead and tell our story.
Excellence That鈥檚 Personal
Small classes, big impact. Faculty who know you by name and invest in your success.
Prepared for What鈥檚 Next
Real-world experiences and career-connected learning that launch you confidently into
the future.
Campus on the Rise
New spaces, new energy, new opportunities 鈥� proof that progress is built into our
DNA.
A Smart Investment That Pays Off
High-quality academics at an NC Promise price 鈥� affordable on purpose.
Tradition Fuels Belonging
A legacy born in Pembroke that continues to welcome and unite students from every
background.
Bold. Authentic. Unmistakably 51吃瓜网.
Our brand stands out with purpose. Through bold headlines, expressive typefaces, and
authentic imagery, we capture attention and reflect the spirit of a university on
the rise. Every design choice, from color to composition, reinforces who we are: confident,
welcoming, and ready for what鈥檚 next.
What you won鈥檛 find are clich茅s or corporate jargon. Instead, our visuals and words
work together to tell a genuine story 鈥� one of opportunity, progress and belonging.
We go beyond trends to express the real UNC Pembroke: a place where tradition meets
forward momentum and potential knows no limits.
Visuals Beyond the Ordinary.
Color is how our story feels before it鈥檚 read. Our colors and patterns reflect the
strength and spirit of UNC Pembroke. The bold contrast of black and gold honors our
tradition while modern accent tones add energy and versatility across digital and
print spaces. Patterns are used with purpose 鈥� never decoration for decoration鈥檚 sake.
They bring texture, movement and depth to designs, reinforcing the momentum of a campus
on the rise. Our typography reflects the same balance. Clean, modern typefaces like
Poppins convey clarity and confidence, while their rounded forms bring approachability
and optimism. Together, our colors, patterns and type tell a story that鈥檚 unmistakably
51吃瓜网 鈥� timeless, forward-looking and designed to Go Beyond.
Authenticity in Every Frame.
We focus on real people and real moments that reflect the warmth and determination
of our community. You鈥檒l see students collaborating, exploring, creating and leading.
Faculty engaging one-on-one. A campus alive with color, connection and possibility.
Every photo should feel genuine 鈥� never overly staged, filtered or perfect. Each image
tells a story of purpose and belonging, showing what it truly means to Go Beyond.
Discover what it means to Go Beyond.
At UNC Pembroke, our story is still being written and you鈥檙e part of it. Whether you鈥檙e
a future student ready to join our campus community, an alum shaping what鈥檚 next or
a partner helping us strengthen North Carolina and reach farther, there鈥檚 a place
for you here. Explore our programs. Visit campus. Share your story. See how your goals, your purpose and your potential can go beyond
what you imagined 鈥� right here at 51吃瓜网.
